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The cars have been used to return javelins, discuses and hammers to competitors in the field events at London 2012, saving time and effort for all involved and adding a light-hearted element to the serious business at hand.
But the remote-controlled cars whizzing around the athletics stadium have triggered branding questions. The Olympic venues at the London Games are supposed to be strictly ad-free, but the use of the distinctive cars appears to be blatant advertising.
The International Olympic Committee ensures adverts or logos of products are not visible in the fields of play in line with its Olympic Charter despite sponsors paying hundreds of millions of dollars to be associated with the Games.
The Minis, made by German car manufacturer BMW who is also a Games sponsor, may not carry visible logos but are instantly recognisable for what they are.
“There is no commercial reason (behind choosing Minis),” said Timo Lumme, the IOC’s director of TV and marketing services, when asked if branding rules were being broken.
He said the choice as transporters for the athletes’ equipment was not dictated by a commercial decision.
Since the start of the athletics competitions last week, the Minis have instantly become a point of discussion with their use inside the stadium raising the questions of whether the IOC was indirectly relaxing its own strict ad rules.
He said the International Association of Athletics Federations, responsible for the track and field competitions at the Olympics, had cleared the use of the small vehicles.
“IAAF validates several different transporters. Yes, it happens to be the official partner of the London Games but there is no commercial delivery,” he told a news conference.
“There is no link between the sponsorship and the coverage of the physical fact that these are mini Minis on the field of play,” Lumme said.
The IOC’s rule on advertising states that no form of advertising or other publicity shall be allowed in and above the stadia, venues and other competition areas which are considered as part of the Olympic sites.
Commercial installations and advertising signs are not be allowed in the stadia, venues or other sports grounds.
The Mini also featured in the Games opening ceremony but again it was the new version and not the one symbolising iconic British post-war design.
“The bottom line is that the producer showed an individual quirkiness, a fantastically entertaining take on British history,” said Lumme of the car’s presence in the opening ceremony.
“The Mini is an incredibly known globally, British icon. Again Rule 50 compliant. No logos,” he said.
The London Games have received some £700m from sponsors wishing to be associated with the 2012 Olympics.
Italian brand Bliss RC have introduced their new .12 engine called F3 Touring. The motor features a 3 port hard chromed liner, CNC machined billet piston, 12mm turbo crankshaft, knife edged aerodynamic connecting rod and a new separate turbo combustion chamber insert. Inside there is a 12mm Swiss quality main bearing while a super lightweight cooling head and composite slide carburetor with 5.4mm insert completes the package.
Bliss RC introduce the new F7 On-Road engine featuring a hand-tuned 7-port ABC liner, modified piston and a new carburettor and crankcase design. Other features are an aluminium/plastic composite carburettor with 8mm and 9mm venturi inserts, lightened cooling head, a conical conrod. The 1/8th scale engine comes including EFRA 2102 exhaust, silicone gaskets and mounting springs
ORCA was founded in 1997 but some of our members have been involved in model car racing since the late 80’s when originally the club was racing in what was then the main car park in University College Dublin. Racing is now at St. Annes Park, Raheny.just a small few words the club is currently looking for members and is open to all ages weather its a rtr car or kit car any scale come along to the track and have a look there is alot of rc cars out there but not many people coming out to the track through not knowing or afraid to come out.the club is very welcoming and have many members with alot of knowledge so if you find yourself in a position that you your son daughter has a radio controlled car and want to run it on a track and compete for fun drop out to the track in raheney in dublin and say hello even if it is to get advise or to try the track everyone is welcome…